Semalt Explains Why And How You Should Create An Active Linkedin Group

Table of Content

  1. Introduction
  2. Benefits of Creating a LinkedIn Group
    1. Helps Build your Business
    2. Help you be a Better Professional
    3. Create a Professional Family Network
    4. Build your Portfolio/CV
  3. Creating an Active LinkedIn Group
    1. Decide how you want to run your Group
    2. Set up your Group's Profile
    3. Show People the Value in Joining your Group
    4. Build a Relationship with your Group Members
    5. Keep your Group Active
  4. Conclusion

1. Introduction

Seeking a community where you can connect and communicate with like-minded professionals? An active LinkedIn group is just what you need. In fact, there is hardly any better choice than the use of an active LinkedIn group. With over 700 million users, mostly professionals and entrepreneurs, from over 200 countries and regions, LinkedIn is the safe haven for sealing deals, signing contracts, meeting partners, investors, and of course, general career progression.

Social media networking is a great way to connect with others. However, it can often be intimidating for many people to establish relationships online, and many will shy away from using social media because of this fear. However, with a LinkedIn group, you can join an active and engaged community, which will benefit you and help you find others who share similar interests, business ideas, and career aspirations. Here are some of the reasons you should create an active LinkedIn group, if you are yet to and how to create one.

2. Benefits of Creating a LinkedIn Group

i. Helps Build your Business

Creating an active LinkedIn group is a fantastic way of spreading the word about your business. You can share links to your physical/online shop, website, and blog with the members of your group. 

It also allows you to build relationships with other group members, which helps you to gain credibility in the business world. By developing relationships with your group of associates, you will be able to gain new clients/customers and even help others grow their businesses. 

Besides, promoting your business through your active LinkedIn group, you can communicate and interact effectively with professionals who might later become your associate, partner, client, and customer. By keeping your list of contacts updated through members of the group, you'll be able to provide new products and services to those that may be interested in what you have to offer. For example, if your group grows to include an influx of new business partners, it becomes very easy to keep communication lines open between you and your contacts.

A LinkedIn group can also give you a platform to interact with your existing customers. As previously stated, this can be one of the best ways to keep your clients informed of the happenings in your business. You may even be able to seek the advice of professionals and potential clients concerning your proposed products and services. With this, you'd be able to improve your products and services to meet professional standards.

ii. Help You Be a Better Professional

By creating and participating in LinkedIn groups, you will learn how to work more effectively with your team, gain new contacts, and build your credibility. LinkedIn groups are one of the best places where you'd come across top-notch content that'd help you build yourself professionally and otherwise. People from all works of life do share my experiences within the professional world with their group members. Some share their tips on how one can move forward in business and career. 

Indeed, it's a vast world of information on LinkedIn groups, particularly if you are in reputable professional groups. In this case, since you're the one creating a LinkedIn group, you should do well to make it an informative and interactive group where people would always gain meaningful things to boost their business and career.

Creating an active LinkedIn group won't benefit the group members, but it'd also benefit you. Of course, you won't be the only one sending information, tips, and posts to your group once it gets active; others would, too. This will increase your knowledge and help you stay ahead in your business or career. You'd also gain more skills to thrive in your chosen endeavor.

iii. Create a Professional Family Network

Another benefit of creating an active group is that it allows you to create an environment where you can easily interact with other members of the business or career world. It also makes it easy for you to share information with your colleagues, clients, and investors while also staying abreast of your industry's latest developments.

Unlike other social media platforms where that you interact with people with diverse interests and professional mindsets, LinkedIn is more specialized. The average individual on LinkedIn is someone who is either a career professional, an entrepreneur, or a job seeker. This means that most of them are inclined towards business or career growth. So, the best place for you all to interact is a LinkedIn group. From your LinkedIn group, you can get to connect with mentors and teachers who can help build your business or career. 

This means that you can connect with those people in your field more easily and learn from their experiences. Asides from that, having an active LinkedIn group will make it possible for you to get access to first-class information that can transform your career or business. Imagine creating an active LinkedIn group for HR executives. You could be informed of the secret vacancy for an HR manager in a major company through that group. As an entrepreneur, you can access top-class secret deals, partnerships, or investment opportunities that'd benefit your business through the group.

iv. Build your Portfolio/CV

By creating and building an attractive group, you can help build your professional portfolio and CV. Managing an active group is not an entirely easy duty. You'd have to keep the group active by uploading content frequently. You'd have to interact with the members of the group and keep everyone cordial. Within the group, you might need to set up smaller teams for people to learn more and gain much more. 

You and other group members might organize an event that would help promote your professional. All these are voluntary duties that you'd do primarily to better the members of the group. But asides from the satisfactory feeling you'd get knowing that you are providing professionals with group support, creating and building an active LinkedIn group can be even more useful for you.

You can add it to your CV that you created a LinkedIn group and built it to a large number of members. It shows dedication and commitment. During a job or grant interview, you can divulge how running a group page has help honed your communication and team-building skills.

3. Creating an Active LinkedIn Group

i. Decide how you want to run your Group

You should first decide how you want to run your group before setting it up. Will you be running it as a private one or a public one? Will it be private so that only you and only those you invite can have access to it? Or will it be public, and anyone can join in on the action. Decide what you want the group to be about and the potential themes you might adopt. If possible, have everything drafted before you create the group so you won't get tired of it along the way.

ii. Set up your Group's Profile

Once you've decided how you plan to run your group, you need to create the group and set up its profile to look professional. It should be informative and offer something of value to those who join it. It should be informative enough so that it'd stand out.

The group's profile will need to be laid out with some sort of navigation so that your members know where to go. It is also a good idea to have your group name boldly written at the top of the page. This will help ensure that people find your site easily and quickly when searching

iii. Show People the Value in Joining your Group

In order to entice and encourage people to join the group, you'll need to be able to show them the value of your group through a clear description of what you offer. Once you show your potential group audience that joining your group would be a good choice, they will be much more likely to join your group. The more you let your connections know about your group, the more likely they are to want to become part of it.

iv. Build a Relationship with your Group Members 

Once you have signed up and added the members to your group, you should start to build a professional relationship with them there. Start by sending out a few announcements to your group members in order to give them a good feeling that they are important to you and that you value their opinion. Once you have made some friends in your group members, they'd most likely invite other people to the group as well. It's because they feel welcomed there.

v. Keep Your Group Active

You should keep your group active by sharing quality content there frequently. Share knowledge within the group. From books to online courses to blog posts, there's so much you can do to keep the group active. Also, keep your group members informed of what you are doing. Keep them updated by regularly sending them posts and links.

Send out announcements and updates so that they know when you have new products or services ready to go. Do the same when you get promotions or move up higher on the career ladder. It will help your group members feel connected to you. Additionally, you should engage in virtual hangout sessions with your group members so all of you would get to interact better.

4. Conclusion

Creating an active LinkedIn group gives you the avenue for interacting with your peers on a more personal level, as well as making new contacts and creating a network that can be beneficial to you in the future. It is not hard to create a LinkedIn group. Building it to be an active and reputable group is hard, but it is doable regardless. The tips above will help you create and sustain your LinkedIn group. You can always reach out to Semalt's well-versed professionals to get help creating and building active LinkedIn groups.